Get More Customers While Lowering Marketing Budget With This Strategy

“I’ll think about it; thank you.”

How annoying is it when you hear this from potential customers?

You answered their questions, addressed concerns, presented a tailored proposal—all for them to leave.

It’s like willingly doing the dishes for your mom and never receiving a “Thank you” back.

The good news is that there’s a simple way to not only turn these situations into closed sales, but will lower the need for more marketing budget.

Let’s get into what that is.

What Your Customers Think When They See You

In almost every situation—whether someone is starting a conversation, reading an ad, receiving a call, or getting mail—there is one question that is always on their mind:

WIIFM: What’s In It For Me?

This means your customers are thinking the same thing.

If you want them to buy from you, this question needs to be answered correctly the moment they engage you.

Problem is, answering it correctly won’t guarantee the sale.

Let me explain why.

Why You Won’t Get Customers Convinced Right Away

Suppose you’re a local dentist and see that based on reviews, most of your competitors provide discomfort to their patients.

You know about WIIFM so you create an ad on how your clinic provides a comforting experience and tell people to come to your clinic.

Two situations are possible in this scenario:

1. You receive a bunch of customers at the door.

2. You notice that many people clicked on the ad but didn’t show up.

Now you may be wondering how the second one is possible.

There are many reasons.

Maybe you don’t accept their insurance.

Maybe they saw another practice and liked how it looked.

The only way you’ll know ALL of them is by knowing your audience very well—I break down how to do this in this article: Your Marketing Won’t Stand A Chance If You Break THIS Rule

But the issue is that you’re showing ads to different people, with different backgrounds, preferences, concerns, etc.

Not everyone is concerned about the benefit of having a comfortable experience.

And that applies to any benefit you address when you answer WIIFM.

So how would you address all of them?

You need to:

Retarget The People Who Showed Interest

What’s amazing about the ad you’ve created is that both possible scenarios are beneficial.

The first one is the best outcome—it gets us sales.

The second one is getting us one step closer to getting customers at the door.

The latter allows us to make ads specifically designed for those people who clicked but didn’t show up and retarget them.

And the BEST part is: We can address every possible objection that you know your customers may have in each of those ads until they either:

1. Opt-out (If they showed initial interest, this is very unlikely)

2. Buy from you.

If they liked how a different practice looked, retarget them with a better reason to come to yours—for example, you have more advanced equipment for the best treatment quality.

As long as you know your audience and the objections they may have, you can create hundreds of ads to address them until they finally decide:

“Oh wow, I NEED to go here next time.”

Eventually they’ll pay you.

So make sure it’s in your marketing budget.

Because retargeting will turn the cash that you thought was burnt on marketing into gold.

P.S. In the next article, I’ll show you how to use an even better method (it’s actually my favorite one) of retargeting to get more clients and close more sales.

P.S.S. Curious to see how I’d set up a retargeting campaign for your marketing? Fill out the form here.

If we’re a good fit, I’ll personally take a look at your company and your marketing, come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

No cost, no obligation.