Get More Sales By Finding Out Exactly What Your Audience Wants

Selling is infinitely easier when you know exactly what people want. Think about it—the moment you truly understand what motivates your audience, your product or service practically sells itself.

But here’s the reality: most businesses don’t know what their audience wants. They’re guessing. And guesswork is why ad campaigns fail, budgets go to waste, and some business owners start believing that advertising just doesn’t work for them.

So what separates the campaigns that bring in tons of sales from those that barely make a dent? Let’s dive into the answer.

Where Most Business Owners Go Wrong

Here’s the mistake I see all the time: business owners treat their marketing like gambling instead of strategy. 

They throw out an ad, cross their fingers, and hope for the best. No data, no testing.

And then they’re frustrated when it doesn’t work.

What if, instead of guessing, you had hard data telling you what your audience wants? That’s where A/B split testing comes in.

The Power of A/B Testing

A/B testing is like having a compass for your business. It gives you clear direction by comparing two versions of something—an ad, a webpage, an email subject line—to see which one performs better.

The beauty is that it’s based on real numbers, not gut feelings.

For example, imagine you’re testing a headline on your landing page.

You’ve got version A: “The Beginner’s Guide to Weight Loss,” and version B: “How to Shed Pounds Without Starving Yourself.”

You run both versions to your audience, track the results, and find out that version B gets twice the clicks while spending the same amount. 

Now, this doesn’t mean you change 8 different things on your B version and test those against version A. Start small:

Focus On One Thing At A Time

This is so that you can pinpoint exactly what’s making a difference.

Here are a few easy ideas to test:

• Colors: Does a red “Buy Now” button convert better than a green one?

• Calls to Action: Does “Call Today” get more clicks than “Learn More”?

• Images: Does your audience respond better to people-focused images or product-only shots?

Each of these tests will give you data that has a massive impact on your results. And if you aren’t sure what elements you should test first, here are some:

Critical Areas to Test

Focus on the pages and elements that move the needle to the sale.

Here are some examples:

1. Your Homepage: This is the first impression. Is your headline engaging enough to make people stay? Does it answer WIIFM? (I go over what this means here:)

2. Landing Pages: Are your call-to-action buttons converting visitors to leads (people interested in your stuff)?\

3. Ads: Are your ad visuals and words getting more clicks and attention?

Why This Matters For Your Business

Your resources—time, money, and energy—are limited.

A/B testing helps you make the most of them. When you understand what actually gets people to buy your stuff, you’ll spend less time guessing, less money on ads all while getting more sales.

What kind of business owner doesn’t want that?

So let’s take guesswork out and let our marketing run based on scientific facts.

P.S. If this sounds too overwhelming for you right now, don’t worry. Fill out this form and let’s discuss how you can take your marketing to the next level.

No cost, no obligation, no guesswork, just advice that’s based on facts.