Your Marketing Won’t Stand A Chance If You Break THIS Rule

Imagine trying to build a skyscraper on sand.

Not only would you lose count on the amount of times the building has collapsed, you’d probably quit trying.

It’s a WEAK foundation.

And it’s not that you’re intending for this to happen.

If anything, you want to make the building taller.

Marketing is surprisingly similar to this.

There’s a ‘foundational’ rule you MUST follow if you want to even have a CHANCE at making it successful.

Thousands of business owners still don’t know this - that’s why many end up quitting their marketing efforts altogether.

But that’s fine because in this article, you’ll learn the most important rule for ANY marketing campaign and how you can stay a galaxy (and a half) away from those who don’t know it.

The Coca-Cola Marketing Syndrome

Many of us grew up seeing big brands like Coca-Cola market towards a mass audience.

We were conditioned to cooperate with the idea of:

“Yeah, let’s do mass marketing and get them to know our brand.

And hopefully if they see our stuff in the supermarket, they’ll buy it because they’ve seen us many times before.”

Coca-Cola has had MASSIVE success with this, so we know it works.

It’s clear cut: Sell to MORE people, get MORE money.

Issue is, it usually doesn’t work for small and local business owners.

Why?

Because if you want to market your business to more people, you’re simply going to have to spend more money.

If we want to tell everyone in the U.S. about our pet grooming business, it’s going to require MILLIONS.

And unlike us, brands like Coca-Cola have hundreds of millions of dollars to spend on their marketing budget.

Small businesses don’t grow from trying to dump their whole revenue into ad budgets.

That’ll lead to bankruptcy—not the ideal position to advertise in, right?

You want to get MORE customers while spending LESS.

Understand Your Ideal Customer

Let’s say you’re selling garage doors.

You now know that you can’t sell to everyone, so how would you find out who’s the RIGHT audience?

You need to ask the RIGHT questions and seek the answers:

Who are these people in (city name) that want garage door services?

Which areas do they live in?

What kind of income do they have?

Do they live in newly built areas?

How are their garages set up?

Do they speak a certain way?

Now you may ask: ‘Why are these the RIGHT questions?’

Because they help you better understand YOUR audience.

Your marketing budget has to be spent wisely.

And that means spending it on those who REALLY want your stuff.

You find that out by:

1. Researching your competitors or about what you’re selling (Maybe you look at google reviews of your competitors, see how customers speak, who they are, what their occupation is, etc).

2. Going out and actually trying to sell (Talking to people to see how they react to your services - find out where there’s a need for it).

3. Asking yourself questions related to the background and characteristics of those people (Like the ones I’ve listed above).

If you do these, you’ll be certain that you’re reaching the right audience.

Let Your Marketing Do The Speaking For You

Once you know your ideal customers very well, you can optimize your marketing to target that specific audience.

You want to be in a situation where once the customer sees the ad, they realize:

“Aha! This is for me!”

“They understand me!”

This is how you make your marketing do the speaking for you.

No need to manually go door-to-door anymore.

No need to hire a marketing S.W.A.T team.

No need to dump your whole business revenue into marketing campaigns.

Just a simple background research and a tweaked marketing based on the research findings.

There will never be a product or service that appeals to everyone.

There will ALWAYS be a bias.

So you need to make sure that you ALWAYS talk to the right audience.

You need your message to cut through any clutter.

And that’ll only happen if you make sure your message is laser-focused on people most likely to respond to your ads.

Don’t Want To Add Extra Hours To Your Weekly Schedule? Do This Instead

You may have realized by now that marketing can take quite a bit of time to set up.

Then you have to manage and adjust to improve it.

This will take multiple hours off your schedule per week.

And you know marketing is important but you have other important things to do as well.

If this is you, I recommend you fill out this form - we’ll analyze your marketing and tell you exactly what we’d do to improve it for FREE.