Do This To EASILY Identify The Crowd That’ll Get You The Most Sales

Before you read on, please do yourself a favor and read this article on why Your Marketing Won't Stand A Chance If You Break THIS Rule. It’ll make this article even more valuable, trust me.

A mentor of mine once told me:

“In the land of the blind, the one-eyed man is king.”

Looking back, it reminded me of the large number of local businesses who simply can’t identify their ideal customers.

Not because they’re selling the wrong thing—it’s rarely the case.

They’re just unable to see these people because their brains are ingrained with ineffective marketing strategies.

Some think word-of-mouth is the end-all-be-all to getting customers.

Others think that ideal customers don’t even exist—“Everyone is our customer!”

Luckily, you won’t have to be one of them.

Because in this article, I’ll explain how you can become the one-eyed man and see opportunities that you may not even know exist.

Where Most Businesses Mess Up

Say there are hundreds of businesses in your area selling dog chew toys.

You also love dogs so you decide why not do the same.

Here is where a lot of businesses mess up.

Doing the same as everyone else is basically the same as shooting yourself in the foot.

You remember those minions from Despicable Me?

That’s how people will see you—they’ll react as if you're just another yellow, oval-shaped blob.

There’s no reason for them to buy from you instead of everyone else.

You need to be the blob with a crown on its head—the king of all blobs.

And you do that by:

Finding The Weak Points In The Market

There are swarms of people who’re ready to buy from you.

You simply need to present yourself the right way in order to find them.

The easiest way to do this is to identify a weak point in the market, make it stronger and sell it.

Weak points include one or both of these two things:

1) An innovation of a product or service that makes it even better.

2) A problem with a product or service that people would like fixed.

Instead of selling the same dog chew toy as every other business, why not sell ones that never get destroyed and are 100% safe to chew?

Just from a google search you can find out that many dog chew toys are easily broken, some even have toxic materials.

And that means more trips to the vet, more trips to the pet store, and a crap ton of hassle.

When someone has all these problems and sees your offer of “Indestructible Dog Chew Toys Made of 100% Safe Materials”, there’s no doubt that they buy from you instead of your competitors.

You’re the ONLY one who has identified THEIR problem and solved it, the only one selling the cure to the weakness in the market.

As long as you’re constantly thinking of how you can find a weak point, you’ll become the one-eyed man, in the land of the blind.

You’ll see opportunities that the rest of your competitors will never see the light of.

P.S. If you’d like to know the weak points of your market and how you can take advantage of it, fill out this form here.

If we’re a good fit I’ll personally take a look at your marketing and come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

No cost, no obligation.