Writing Headlines That Get You More Sales For Less Ad Spend

Ever whisper to someone when they’re blasting their headphones?

No? Of course not.

Why?

Because it’s a ridiculous way to get attention.

Most headlines I see are just like this—static, ignored, monochrome.

Let's fix that. In this article, I’ll give you 3 tricks that’ll make your headlines so seductive people can’t help but click.

Tip #1: Test, Test, Test

Imagine launching a product without testing it. Not a good idea is it? So why write just one headline and call it a day?

Start by writing at least five different headlines. You’d be surprised at the difference even a single word can make. When you have a handful, test them.

Let the numbers do the talking: check your engagements to see which ones resonate. This will help you spot patterns in what drives clicks and what falls flat.

Tip #2: Use Numbers and Specifics

Imagine you’re scrolling through two headlines:

1. “How I Made Money by Choosing X Instead of Y”

2. “How Choosing X Instead of Y Made Me $3,452,928 in 18 Months”

   
   

Which one do you click?

If you said #2, you’re not alone. Specific numbers—dollar amounts, timeframes—build credibility and catch attention. They tell your readers, “This is real,” which builds trust before they even read the rest of your stuff.

Tip #3: Add Action-Packed Words

Nothing says “boring” like a headline that doesn’t invite action. Spice it up with words that promise value: “tips,” “secrets,” “hacks,” and “tricks” are the type of language that keeps your audience on the edge of their seat.

“6 Game-Changing Strategies” sounds a lot better than “6 Strategies,” right?

Quick note: Be sure your content lives up to the hype. If you say “game-changing,” deliver game-changing. Promise results? Show the results. Otherwise, you risk losing reader trust.

The Best Part About Using These Tricks

The next time you write a headline, remember: it’s the first impression of your content. Make it count, and make it click-worthy. 

Implement these tricks, test relentlessly, and soon, your headlines won’t just get more clicks—they’ll get more buys.

P.S. Don’t have the time to implement these into your marketing? Fill out this form here.

If we’re a good fit I’ll personally take a look at your marketing and come up with a strategy of what I’d do differently and discuss it with you in depth on a call.

No cost, no obligation.