The Real Reason Your Customers Leave Without Buying

Don’t you love those moments where you’re confident that your customer will buy something?

You know that they REALLY want/need that thing you sell.

Everything is going great.

Until you present the offer.

You hear the infamous: “Uhh, no thanks.”

And you start to question yourself:

What did I do wrong?

Were my staff rude?

Did they have a bad experience?

It feels like you just received an ‘F’ on an exam you thought you were going to receive an ‘A’ for.

All the hard work feels like it was for nothing.

Many local businesses face this issue and they feel lost.

Fortunately, there’s something good about this:

Majority of them make the same mistake.

Which means we got the hardest part of a problem down—identifying it.

So in the next few minutes, you’ll know exactly what went wrong and how to make sure it never happens again (It’s actually much easier than you may think).

More Customers ≠ More Sales

Refer back to the goal of your business.

What is it that you’re trying to do every day?

Get SALES.

Anything else outside of this is secondary.

Your business cannot be focused on trying to build a brand reputation, leave a good impression, entertain people AND sell.

When you see an interested customer, your FINAL goal should be to get them to PAY you.

You can have one of the BEST tools, like a grappling hook, to reach the top of a mountain, but if you don’t use it correctly, you’ll fall.

Same case with your business:

Provide excellent customer service, but if your customers don’t eventually buy, you’re doomed.

Let me explain:

ONE Thing At A Time

If you were to receive an email and the ending said something like:

“Let me know if you like this idea and what your thoughts are and when it would suit you to have a phone call about this.”

How would you react if you read this?

You’d probably be so confused that you’d end up ignoring that email. You may even ignore future emails from the sender.

This also applies to your customers.

Let’s say you’re a chiropractor.

People see your ad about neck pain.

In your ad, it says:

“Visit us today at [address] for a free consultation!

15% off your next neck adjustment only for the next 24 hours, fill out this form now!”

What are we even trying to tell these people to do here?

It goes from “Visit us today” to “fill out the form now”.

If people see this ad, they’d probably just scroll past it faster than the time it takes for them to process it.

As a business owner, you NEVER want to be in this position.

Because if your customers are confused, they do the worst thing possible and that’s NOTHING.

So how do you make sure your customers don’t get confused?

Simple: Focus on ONE thing at a time.

If you were to send that email to someone and you needed some feedback, just ask for feedback:

“Please reply to this email with your feedback, I promise I’ll read it.”

You tell them exactly what to do.

Same thing applies to the chiropractor example.

If you want to treat patients with neck pain, it probably makes sense to get more details about them with a consultation:

“Visit us today at [address] for a free consultation!”

You see how simple this is to follow?

It’s not only simple for us; it’s also simple for our customers.

ONE thing at a time.

And it might take a while to actively make sure you don’t make things complicated.

So let me give you a guideline to follow and make it easier for you.

How To Catch Yourself Overcomplicating

Anytime you see yourself in situations where:

Customers seem reluctant.

The numbers aren’t where they should be.

Ask yourself:

Have I said something confusing?

Were my instructions lengthy?

Am I doing multiple things at the same time?

Have I made the offer hard to follow?

If you answered “Yes” to any of those questions, then you need to make it difficult for your customers to not say “Yes”.

Because people like easy, and they’re good at following simple instructions.

When they understand, they’re more likely to say “Yes”.

Your Time Is Valuable

This article is just one way of improving your marketing—there are a gazillion more.

And you can only do so much before you have to take time away from important tasks.

So if you really want to make your life easier and improve your marketing, fill out this form, and we’ll see if we can help you out.