How To Make Your Business Stronger So It NEVER Falls

The risk of running a business is like the risk of someone being at the edge of a waterfall.

Just like your muscles supporting you against the waves, your business has pillars — marketing, customers, staff, security, etc. — that keeps it from falling.

You have to make each of them stronger so that when the waves go nuts, you won’t be moved.

Let me explain…

How Secure Is Your Business?

Say you’ve been made aware that a staff member is obsessed with how much money your business is making.

How easy would it be for them to just take over the business and start their own?

You’d probably catch them asking you more personal questions than you’re comfortable with (Maybe even eyeballing the confidential file cabinet a little too much).

Basically, they start being much more suspicious than any normal employee.

And if all you do is hide your information in a drawer, you’re setting yourself up for a sneak attack.

This vulnerability applies to ALL aspects of your business. Be it employees, marketing, future plans, etc. It’s all at risk.

You need to make every aspect STRONGER.

That’s why you need to ask yourself:

“What's the worst that could happen?”

Sincerely ask yourself this question at the end of every day and answer truthfully.

Doesn’t mean you need to become a negative Nancy.

You simply need to be cautious about your business.

If all you have is one person, who does all the money handling, has all the codes, login information, etc…

I GUARANTEE you that something will go wrong.

It’s like telling a child on the street to hold a full piggy bank while you go use the restroom.

It’s almost inevitable that the child will run away with it.

Now, you might ask: “How do I stop this from ever happening?”

Simply avoid:

The Worst Number In Business

Every aspect of your business should have MULTIPLE ways of doing things.

Whether it’s the way you get clients, hiding private information, marketing methods, etc.

ONE of anything will make your business vulnerable to failure.

Have multiple tunnels that one must get through in order to reach your company’s private information? It’ll be harder to reach.

Have multiple ways to market your business? If ONE gets stolen, becomes ineffective, or no longer works, your business will still grow.

Create so many layers of armor over your business that if ANYTHING ever goes wrong, it becomes impossible to set you back far enough to do damage.

It’ll make you and your team so confident that it’ll make customers EAGER to buy from you.

Because people like confidence and assurance.

They like knowing that they’re receiving something that’ll benefit them.

If they see these qualities in you and your company, they’ll think of you as their prize.

Your prices become a privilege instead of a burden to pay.

ALWAYS avoid ONE of anything.

Don’t Be The Ordinary Business

An ordinary business is comfortable with ONE.

They’re ok with ONE staff member, who has yet to retire, so they’re content paying for a single staff member.

They drool from the fact that if they stick to their ONE way of getting customers, they'll be fine, simply because nothing has gone wrong ‘so far’.

They don’t realize the danger of their business if that ONE staff member retires.

They don’t realize that if ANYTHING bad happens to their ONE way of getting customers, money will most likely NEVER be made again.

This is why we make sure when we do marketing for our clients, we have MULTIPLE ways.

We don’t ‘call it a day’ once we figure out an optimal strategy.

We’re always thinking of new ways to do EVEN better.

So if you’d like multiple ways to market your business, contact us here, and we’ll discuss what we can do for you.