How To Make The Right Offers To The Right People At The Right Time With Meta Ads

Running Meta ads but not seeing the conversions you want? You’re not alone. Many local businesses struggle to get customers to make that final purchase. 

The truth is, it’s not always about the price or competition—it’s often about your approach.

The Challenge: Customers Drop Off

You set up a great ad, and potential customers click through. But when it’s time to buy or book, they vanish. 

Frustrating, right? While it’s easy to blame external factors like:

“My competitors are giving them better offers”

“Their budget doesn’t align with our price”.

The real issue might be how you’re guiding them.

And the best way to guide them is by:

Understanding The Customer’s Journey

No human on this Earth would ever wake up one morning and say: “Yea I’ll be buying something today.”.

They go through stages of evaluation of their situation, needs, wants/desires, and sometimes even research before they decide that they’ll buy.

What steps do they take as they:

-Recognize that they have a problem

-Identify what that problem is

-Discover potential solutions

-Become aware of you as an option

-Choose to purchase your product/service

For each customer, this journey may be slightly different. However, they generally fall into 3 categories:

-Awareness Phase: Customer understands/is ‘aware’ that they have a problem and want to solve it.

-Consideration Phase: They’re ‘considering’ potential solutions—they’re taking the steps to find out of all the available solutions.

-Decision Phase: They’ve ‘decided’ to implement a potential solution/strategy/method they believe will solve their problem.

Now, you may be asking:

“Why does this matter to me?’’

Because when you advertise, you need to tweak your content, offers, verbiage, and CTAs based on whatever stage of the customer journey your potential buyer is in.

If they’ve already decided on you as the solution, what caused them to not pay?

Maybe when they were adding to cart, the coupon they thought they’d get wasn’t working.

Maybe when they booked the appointment, they didn’t get a confirmation or reminder up until their appointment date.

All of these are up to you to find out based on the business and the market/niche you operate under but the idea is to use the customer’s journey as a foundation to determine what might be stopping them from buying.

Don't ever neglect it when customers drop you off.

P.S. Want to know how I’d implement the customer’s journey for your business? Fill out this form here.

If we’re a good fit I’ll personally take a look at your marketing and come up with a strategy of what I’d do differently and discuss it with you in depth on a call. 

No cost, no obligation.