How To Get Your Audience To Do Exactly What You Want Them To Do (Part 3)

Imagine this: You’re running an ad campaign for your business, sending people to a page that promises something amazing, only to have them click away after a few seconds.

Frustrating, right?

The problem isn’t your product or service; it’s your landing page.

A landing page is the entryway to your offer, the place where visitors decide whether to take action or leave.

In this article, I’ll show you 5 must-have elements in your landing page that’ll convert those visitors into paying customers.

1. Propose Value and Make It Crystal Clear

A landing page isn’t the place for vague slogans or corporate-speak. Without a clear reason to stay, your visitors will bounce out faster than a cat when the vacuum cleaner starts.

Get straight to the point with a clear value that tells your visitor why they should stick around.

Ask yourself: What’s in it for them?

Example: “Grow Your Business by 27% in 3 Months—Guaranteed.”

This simple, direct statement gets your potential customer interested in seconds.

2. Have A Strong, Unmissable CTA

By now you know a CTA can make or break your marketing (if you don’t know why, what are doing? Find out here now!), so let’s make sure our landing pages have strong CTAs.

Think of a flashing neon sign guiding people to the next step. If your CTA blends into the background, it might as well not exist.

Use action verbs and please for heaven’s sake avoid wishy-washy language like:

“Maybe check this out if you feel like it.

”Real-World Example:

Netflix’s landing page does this well:

“Ready to watch? Enter your email to create or restart your membership.”It’s in the front and centered, clear, focused, and makes it obvious what visitors need to do in order to take the next steps.

3. Keep The Focus Tight

In today’s world of short attention spans, clutter is your enemy. A landing page isn’t your entire website—it’s a focused space designed to convert visitors to customers.

Imagine having five different navigation links smothered all over the page. Easy to wander off isn’t it?

Keep your content concise, guide your visitor’s attention to your CTA.

4. Show, Don’t Tell

A picture might be worth a thousand words, but on a landing page, it can be worth thousands of clicks, and eventually hundreds of thousands of dollars.

Choose visuals that reinforce your value. If you’re selling a product, show it in action. If it’s a service, use images that express the desired outcome.

Visuals aren’t just for decoration—they should make your offer more tangible and appealing. Remember, we’re visual creatures, and sometimes, a great image can speak louder than any headline.

Why These Strategies Work Wonders

Any landing page that fails to get sales also fails to comply with these fundamentals: a clear value proposition, a strong CTA, a focused design, and engaging visuals.

When combined these elements do one thing only: guide people to buy our stuff.

Whether you’re revamping an old landing page or creating a new one from scratch, these elements should be your blueprint.

Start implementing them, and watch as your visitors turn into paying customers.

P.S. Not sure how to implement landing pages that sell? Fill out this form, and I’ll personally review your setup. No strings attached—just actionable advice to get more sales and grow your business.