How To Drive Sales With Words (part 3 - Stop Waffling Around)

Ever make this face after reading something?

Imagine that was your ideal prospect, do you think they’d buy from you?

Now, why would they make this face?

Because what they just read is BOOOORING.

There's been a rise in cases of people writing things that’s as entertaining as watching a snail move.

And it's all because of:

The Waffling Pandemic

The most powerful tool for writing content that sells:

Your brain.

Sad reality is, many local business owners are replacing it.

ChatGPT, A.I., and robots are taking over.

And you know what the worst part is?

Most don’t realize how horrible bots are at writing.

Just take a look at this drivel:

I asked ChatGPT’s latest model to write me an article. 

It gave me a perfect example of waffling—the most boring thing in the world.

Good news for you:

In this article, you’ll know how to recognize it so you can gobble it up before it gets to the reader.

How To Search and Destroy Waffling For Profit (Like A 'For-Profit Terminator')

Let’s have a look at some sentences from ChatGPT:

“With billions of users active on these platforms, local businesses have a unique opportunity to connect with their community.”

And especially that last one:

“By honing in on your ideal customer profile, you can create relevant and engaging ads.”

Both of these do a great job at…

…you guessed it, WAFFLING.

It sounds like we’re trying to write a PHD dissertation. And even then I wouldn’t find as much waffling.

The easiest way to make your readers glue their eyes to your writing is by:

Cutting Through The Clutter With Active Language

Avoid putting your ideal customer through a maze to understand you. You’re wasting not only your time, but theirs as well.

Every sentence you write should be clear and direct.

Like this:

“Billions of people use these platforms. Which means our perfect customer spends time on Meta."

And this:

“Target the right audience and you’ll get much more results from your ads.”

Compare them to the first two gibberish from ChatGPT.

See how the latter sentences are much more concise? 

Declaring Independence From Waffling

Passive language is the easiest way to scare off your ideal prospects.

Write like you’re breaking down doors, kicking down fences, storming the barricades.

Declare war on waffling, take charge in your language and see your results soar.

P.S. Want to know how I’d nuke out the waffling pandemic and get your readers to buy from you? Fill out this form here.

If we’re a good fit I’ll personally take a look at your marketing and come up with a strategy of what I’d do differently and discuss it with you in depth on a call. 

No cost, no obligation.